Privacy Policy
Last updated: 15 October 2026
1. Who we are
Martsym Trade Ltd, trading as Martsella, is the controller of your personal data. We are registered in England and Wales (company number 15967593), registered office: Suite 13079, 43 Bedford Street, London, WC2E 9HA.
Contact for any privacy question or request: info@martsella.com.
2. What data we collect
- Identity and contact data: name, delivery and billing address, email address, phone number.
- Order data: products bought, order value, delivery details, returns and complaints.
- Payment data: payment method and transaction status. Card details are processed by our payment providers; we do not see or store full card numbers.
- Account data: login details and order history if you create an account.
- Communications: messages you send us by email, live chat or contact form.
- Reviews: the content of product reviews you submit and the name you choose to display.
- Technical and usage data: IP address, device and browser information, pages viewed, collected through cookies and similar technologies (see our Cookie Policy).
- Marketing preferences: whether you have agreed to receive marketing emails.
3. How and why we use your data
| Purpose | Lawful basis |
|---|---|
| Processing and delivering orders, handling returns, refunds and complaints | Performance of a contract |
| Managing your account | Performance of a contract |
| Answering your questions | Legitimate interests (responding to customers) |
| Sending marketing emails | Consent, or for existing customers, legitimate interests under the "soft opt-in" rule. You can unsubscribe at any time |
| Analysing website use and improving our services | Legitimate interests, or consent where required for cookies |
| Advertising and remarketing | Consent (via the cookie banner) |
| Preventing fraud and keeping the Website secure | Legitimate interests |
| Keeping accounting and tax records | Legal obligation |
4. Who we share your data with
We share your data only where needed for the purposes above:
- Supply partners and carriers: our products are dispatched directly by our suppliers and their couriers, so we share your name, delivery address, phone number and order details with them.
- Payment providers: Stripe.
- IT and service providers: website hosting and email (our own mail server), live chat (tawk.to), analytics and advertising providers (Google, Meta, Microsoft Clarity).
- Professional advisers and authorities: accountants, legal advisers, HMRC or other authorities where the law requires it.
We do not sell your personal data.
5. International transfers
Some service providers (for example Google, Meta and Microsoft) may process data outside the UK. Where this happens, we rely on UK adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
6. How long we keep your data
- Order, payment and invoice records: 6 years after the end of the financial year, as required for tax purposes.
- Account data: until you close your account, unless still needed for order records.
- Marketing data: until you unsubscribe.
- Customer service messages: for as long as needed to deal with your enquiry and any follow-up.
- Cookie data: as set out in our Cookie Policy.
7. Your rights
Under UK data protection law you have the right to:
- access the personal data we hold about you;
- ask us to correct inaccurate data;
- ask us to erase your data;
- object to or restrict our processing, including objecting to direct marketing at any time;
- receive your data in a portable format;
- withdraw your consent at any time, where we rely on consent.
To exercise any right, email info@martsella.com. We will respond within one month. We may ask for information to confirm your identity, but only where reasonably necessary.
8. Complaints
If you are unhappy with how we use your data, please complain to us first at info@martsella.com. We will acknowledge your complaint within 30 days and tell you the outcome without undue delay. You also have the right to complain to the Information Commissioner's Office: ico.org.uk, telephone 0303 123 1113.
9. Security
We use appropriate technical and organisational measures to protect your data.
10. Changes to this policy
We may update this policy. The latest version will always be on this page with the date of the last update.